Paulie Rodriguez

Design wizard with an 8 year odyssey across the realms of print, tech, and gaming. In past quests I've enriched user adventures in Axie Infinity and weaved user-centric magic in Pokémon GO.

Spinda is my buddy.

Featured Work

Cover Image for Mega Evolution Overhaul

Mega Evolution Overhaul

Revitalizing Underutilized Gameplay: Breathing New Life into Pokémon GO's Mega Evolutions.

Product Design

Research

Game Design

2021 - 2022

Cover Image for Spin The Wheel

Spin The Wheel

Crafting Customizable 'Spin the Wheel' UI for Dynamic Decision-Making

Product Design

UI Design

Brand Design

2023

Cover Image for Ticket Gifting in Pokémon GO

Ticket Gifting in Pokémon GO

Expanding monetization and improving Player-to-Player gifting in Pokémon GO.

Product Design

Ecommerce

Research

2022

Cover Image for Pokémon GO Research Ops: Evolving User Research

Pokémon GO Research Ops: Evolving User Research

Establishing a Robust User Research Process at Niantic for Pokémon GO.

Research

2021 - 2022

Cover Image for Branching Quests

Branching Quests

How the UX Design of Branching Quests has Transformed User Engagement and Decision-Making in Pokémon GO.

Product Design

Game Design

2021 - 2022

Cover Image for New Pokémon Releases

New Pokémon Releases

A UX Approach on Harmonizing Limited Content and Player Engagement in Pokémon GO

Product Design

Research

Game Design

2020 - 2022